Contaverse is a robot fighting game developed using Enjin. It is possible to customize the loadout of body parts and weapons on each robot. Besides casual elements influenced by Tamagotchi-style games, the game incorporates PVP and PVE modes as well. The goal is to create gameplay that is entertaining, but not too reliant on skills or reaction times, making it approachable to a wider audience plays a vital role in our marketing strategy. In order to establish a personal connection with a player, customization and virtual pet mechanics play a key role.